Social Media - Creating Accounts and Start-Up

Social media is a crucial part of modern marketing, and a part of this project that I - as someone who works in social media - felt especially drawn to. As soon as our name and logo were confirmed, we began looking into setting up accounts. We chose to make four accounts altogether - an email (for professionalism, and so we had something to set-up the social media accounts with), a Facebook page, an Instagram and a Twitter. We felt these were the most important, as they were the most popular among are target market.

Though two of us were setting up the accounts, we ensured we were talking whilst we were doing it to make sure we kept a strong theme and house style between them. This was important for solidifying our online brand. We did encounter a slight hiccup when we found that the simple @comicnest handle on Twitter had been taken, whilst it was free on Instagram. We chose to use the Instagram one, as the opportunity to have something so easy to find was too good to miss, then added an underscore to the Twitter handle and chose to make extra clear on other accounts that the Twitter was this way.

We decided that we wanted a very personal cover photo for Twitter and Facebook, that featured self-portraits of each of the members. Not only would this would this give the viewers of our pages an immediate insight into each member's style, but we could later use these drawings for our individual introduction posts.

However, in the time between making the pages and finishing the cover photo the top of our Twitter and Facebook were blank, which didn't look very professional. Due to this, I decided to throw together a quick temporary cover photo consisting of our logo and our social media links as a place holder (below).
Katy found a texture to use on the final cover photo (below) behind our portraits, and then I added this and the logo to every member's portraits for their intro posts, so we kept our strong sense of house style.

Another way we made sure to keep our group all connected to one another was how we arranged our Instagram introduction posts (right). As we only have five members, we worried that the intro posts may look jarring on our page (as Instagram is organised in lines of three). To combat this, we decided to post our logo in the centre of the bottom row, and draw all of our self-portraits to have them look at the logo. I really love how this turned out!

Our posting schedule was planned out before we posted our introductions to make sure we were consistent in our posting. We organised that each of us would cover one weekday, and then weekends would be reserved for any general group posts. The order we chose was decided on based on which days we were free to produce the most work: -
- Monday: Me (Birb).
- Tuesday: Daniee.
- Wednesday: Katy (Selkie).
- Thursday: Alex (Stars).
- Friday: Meg (Ties).
(Our tag names were based on our personal art handles, as some of the group already had large followings on social media.)