The first group task we had was to find a theme for our publishing house. Our initial consideration was ensuring we found a theme that every member could work to and make the most of. Each member of the group had a different priority when choosing a theme, and my personal priority was finding a theme that sells well, and one that I'd noted selling well at previous MCM Comic Cons.
We began by brainstorming things we were individually interested in, and looked for crossover, but we found that this left us with options that were very specific. My initial suggestion was the general theme of animals, as I knew this would be accessible for a lot of customers. This developed into the theme of 'cute'.
I later did more research and found that 'humour' sells particularly well at conventions ran by the same people who run MCM. Evidence of this can be found here - http://comicsbeat.com/wp-content/uploads/2015/01/convention-survey-zine-2014.pdf
This, alongside the general progressions of our individual stories, lead to our theme developing into a sort of 'easy reading', quick, simple, happy stories. Easy to read and digest, and move on from.
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