Thursday 19 April 2018

Cover Design

Although I had a very successful and popular cover design in the 'self-help book' parody cover I created, I wasn't entirely happy with it. Although it was intentionally bad, I felt that hindered it's marketing ability (that was talked about in our cover design lecture). I also wanted something that really communicated my style and the style of the book - which is quite graphical and design-based.

One thing I did decide to keep from the other design was the book title. I had it there as a placeholder, mostly, and because it sounded like the typically conversational-type title a self-help book would have. But it came out as one of the most popular parts of the cover when presented to my target audience, along with the design of Milton himself.

After deciding on this title, I made the choice to include a photograph of pasta in the background. This is due to the fact that, not only do I think adding photography into a piece of art looks really striking, but also having food in branding has proven to be really attention grabbing (particularly to hungry people, which there will be lots of at MCM!). While I did try to take my own photos of pasta, they didn't come out very well (see below). For this reason, I decided to use a royalty free stock image I found online.

      

Below, you can see my final cover design...



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